Readly
Category
Art Director & Visual Design
Year
When You Have a Moment is a campaign for Readly, a digital newspaper and magazine subscription app, that showcases the fact that you can access over 8000 magazines wherever you are, as long as you have a digital device.
My Role
Art Director & Visual Design
Challange & Solution
Readly, a subscription service for digital magazines and newspapers with a total offering of thousands of titles, needed their first brand campaign for Sweden, the UK and Germany. They wanted something that put their brand on the map but also had strong product focus.
We stripped the product down to the core: wherever you are, and when you have a moment, you have thousands of mags and papers right in your pocket. The campaign takes this idea to an extreme, using humor and exaggeration to engage the audience and create memorable storytelling.
By combining humor, surprise and extreme micro-moments, the campaign positions Readly as a fun, engaging and essential part of everyday life.
