Reboot Room
Category
Brand identity & Art Direction
Year
Reboot room is a recovery concept that makes micro-breaks possible during the workday. It is a sensory-stimulating room with integrated sound and light technology, where guided sessions help users restore energy, focus, or calm in the middle of the working day. I created the full brand identity, website, and app design (used in the room experience).
My Role
Brand Designer
Senior Art Director
I built the website in framer
Live site
Created at
Freelance
Organisations have long optimised how people work, but not how they recover. Cognitive overload, fragmented focus, and mental fatigue mid-day are widespread problems that most workplaces lack a language for, let alone a solution. Reboot room needed a brand identity that communicated what sets it apart from wellness in general: this is not relaxation. It is active recovery.
My mission was to create a distinct brand identity, followed by comprehensive design solutions that span the digital landscape, app in the room, and environmental considerations. Rooted in the Reboot Room concept's core (precision, structure, intention), I created a wordmark and symbol built from a single geometric logic. Every form is derived from one circle. It's a system that signals rigour and coherence. The circular form also does double duty: rounded shapes read as calm and safe, reinforcing the very state Reboot Room exists to create.
The identity positions Reboot room as a premium, professional solution but still with a warmth and human touch.
