I create concept-driven brand communication across digital, physical, and cultural touch points, leading and hands-on executing visual identities and campaigns from strategy and concept through to final delivery, always in close collaboration with cross-functional teams.


I have a track record of delivering brand experiences that grow businesses and challenge norms, and I bring a genuine love for the craft to everything I touch.

Since 2013

I create concept-driven brand communication across digital, physical, and cultural touch points, leading and hands-on executing visual identities and campaigns from strategy and concept through to final delivery, always in close collaboration with cross-functional teams.


I have a track record of delivering brand experiences that grow businesses and challenge norms, and I bring a genuine love for the craft to everything I touch.

Since 2013

Work Experience.

Senior Art Director & Brand Designer

Freelance

Reboot Room (Start-up)

2024 – present

Senior Art Director & Brand Designer

Reboot Room (Start-up)

2024 – present

UX / UI Designer

Web, Launcher & Onboarding

Star Stable Entertainment AB, Stockholm

2023 – present

UX / UI Designer

Star Stable Entertainment AB, Stockholm

2023 – present

Art Director

Marketing Creative Studio

Star Stable Entertainment AB, Stockholm

2022 – 2023

Art Director

Star Stable Entertainment AB, Stockholm

2022 – 2023

Art Director

Passion Lab, Stockholm

2019 – 2023

Art Director

Passion Lab, Stockholm

2019 – 2023

Art Director & Graphic Designer

Beteendelabbet, Stockholm

2018 – 2019

Art Director & Graphic Designer

Beteendelabbet, Stockholm

2018 – 2019

Founder & Creative Director

Femme de la Femme, Stockholm

2018 – 2019

Founder & Creative Director

Femme de la Femme, Stockholm

2018 – 2019

Creative

Yours Truly, Stockholm

2018

Creative

Yours Truly, Stockholm

2018

Art Director

Yours Truly, Stockholm

2014 – 2017

Art Director

Yours Truly, Stockholm

2014 – 2017

Graphic Designer

Oriflame Cosmetics AB, Stockholm

2014

Graphic Designer

Oriflame Cosmetics AB, Stockholm

2014

Production Manager

Oriflame Cosmetics AB, Stockholm

2018 – 2019

Production Manager

Oriflame Cosmetics AB, Stockholm

2018 – 2019

Art Director Intern

Laird & Partners, NYC

2012

Art Director Intern

Laird & Partners, NYC

2012

Production Manager

Oriflame Cosmetics AB, Stockholm

2019 – 2010

Production Manager

Oriflame Cosmetics AB, Stockholm

2019 – 2010

Jr. Art Director

Oktan Basic Advertising, Bergen

2009

Jr. Art Director

Oktan Basic Advertising, Bergen

2009

Education.

Beckmans College of Design, Stockholm

Bachelor of Fine Arts in Visual Communication

2010 – 2013

Beckmans College of Design, Stockholm

Bachelor of Fine Arts in Visual Communication

2010 – 2013

Beckmans College of Design, Stockholm

Diploma in Visual Communication

2009 – 2010

Beckmans College of Design, Stockholm

Diploma in Visual Communication

2009 – 2010

Malmö University, Malmö

Bachelor of Graphic Technology & Media Production

2006 – 2009

Malmö University, Malmö

Bachelor of Graphic Technology & Media Production

2006 – 2009

Professional Development.

Interaction Design Foundation (IxDF)

Online course: Accessibility — How to design for all

2026

Interaction Design Foundation (IxDF)

Online course: Accessibility — How to design for all

2026

Interaction Design Foundation (IxDF)

Online course: User Experience (Foundational)

2025

Interaction Design Foundation (IxDF)

Online course: User Experience (Foundational)

2025

Achievements.

Gyllene hjulet – Gold

OBOS – Storschlagna bostadsdrömmar

Passion Lab, 2023

Gyllene hjulet – Gold

OBOS – Storschlagna bostadsdrömmar

Passion Lab, 2023

Swedish Content Awards – Silver

Visit Småland – Hemma i Småland

Passion Lab, 2022

Swedish Content Awards – Silver

Visit Småland – Hemma i Småland

Passion Lab, 2022

Gyllene Hjulet – Nominated

Visit Småland – Hemma i Småland

Passion Lab, 2022

Gyllene Hjulet – Nominated

Visit Småland – Hemma i Småland

Passion Lab, 2022

Exhibited at Hälsinglands Museum

Stop Female Death in Advertising

2013

Exhibited at Hälsinglands Museum

Stop Female Death in Advertising

2013

National media cover

SVT Nyheter, Sveriges Radio, Resumé, Expressen – Allt om Resor

Visit Småland – Hemma i Småland

2021

National media cover

Visit Småland – Hemma i Småland

2021

International & national media coverage

Vogue Spain, BUST, DN, SVT, Resumé, Dagens Media, P3 Stil, SVT Debatt

Stop Female Death in Advertising

2013

International & national media coverage

Stop Female Death in Advertising

2013