Hi, I'm Lisa Hågeby Sedmak!
I’m a multidisciplinary Senior Art Director and Designer with 12+ years of experience across agencies and in-house teams. I bring together conceptual thinking and visual craft to build brands, create campaigns and shape digital experiences — from the first idea to the final detail.
Since 2013
Hi, I'm Lisa Hågeby Sedmak!
I’m a multidisciplinary Senior Art Director and Designer with 12+ years of experience across agencies and in-house teams. I bring together conceptual thinking and visual craft to build brands, create campaigns and shape digital experiences — from the first idea to the final detail.
Since 2013
Work Experience.
Senior Art Director & Brand Designer
Freelance
Clients such as Reboot Room (Start-up)
2024 – present
Senior Art Director & Brand Designer
Clients such as Reboot Room (Start-up)
2024 – present
UX / UI Designer
Web, Launcher & Onboarding
Star Stable Entertainment AB, Stockholm
2023 – present
UX / UI Designer
Star Stable Entertainment AB, Stockholm
2023 – present
Art Director
Marketing Creative Studio
Star Stable Entertainment AB, Stockholm
2022 – 2023
Art Director
Star Stable Entertainment AB, Stockholm
2022 – 2023
Art Director
Passion Lab, Stockholm
2019 – 2023
Art Director
Passion Lab, Stockholm
2019 – 2023
Art Director & Graphic Designer
Beteendelabbet, Stockholm
2018 – 2019
Art Director & Graphic Designer
Beteendelabbet, Stockholm
2018 – 2019
Founder & Creative Director
Femme de la Femme, Stockholm
2018 – 2019
Founder & Creative Director
Femme de la Femme, Stockholm
2018 – 2019
Creative
Yours Truly, Stockholm
2018
Creative
Yours Truly, Stockholm
2018
Art Director
Yours Truly, Stockholm
2014 – 2017
Art Director
Yours Truly, Stockholm
2014 – 2017
Graphic Designer
Oriflame Cosmetics AB, Stockholm
2014
Graphic Designer
Oriflame Cosmetics AB, Stockholm
2014
Production Manager
Oriflame Cosmetics AB, Stockholm
2018 – 2019
Production Manager
Oriflame Cosmetics AB, Stockholm
2018 – 2019
Art Director Intern
Laird & Partners, NYC
2012
Art Director Intern
Laird & Partners, NYC
2012
Production Manager
Oriflame Cosmetics AB, Stockholm
2019 – 2010
Production Manager
Oriflame Cosmetics AB, Stockholm
2019 – 2010
Jr. Art Director
Oktan Basic Advertising, Bergen
2009
Jr. Art Director
Oktan Basic Advertising, Bergen
2009
Education.
Beckmans College of Design, Stockholm
Bachelor of Fine Arts in Visual Communication
2010 – 2013
Beckmans College of Design, Stockholm
Bachelor of Fine Arts in Visual Communication
2010 – 2013
Beckmans College of Design, Stockholm
Diploma in Visual Communication
2009 – 2010
Beckmans College of Design, Stockholm
Diploma in Visual Communication
2009 – 2010
Malmö University, Malmö
Bachelor of Graphic Technology & Media Production
2006 – 2009
Malmö University, Malmö
Bachelor of Graphic Technology & Media Production
2006 – 2009
Professional Development.
Interaction Design Foundation (IxDF)
Online course: Accessibility — How to design for all
2026
Interaction Design Foundation (IxDF)
Online course: Accessibility — How to design for all
2026
Interaction Design Foundation (IxDF)
Online course: User Experience (Foundational)
2025
Interaction Design Foundation (IxDF)
Online course: User Experience (Foundational)
2025
Achievements.
Gyllene hjulet – Gold
OBOS – Storschlagna bostadsdrömmar
Passion Lab, 2023
Gyllene hjulet – Gold
OBOS – Storschlagna bostadsdrömmar
Passion Lab, 2023
Swedish Content Awards – Silver
Visit Småland – Hemma i Småland
Passion Lab, 2022
Swedish Content Awards – Silver
Visit Småland – Hemma i Småland
Passion Lab, 2022
Gyllene Hjulet – Nominated
Visit Småland – Hemma i Småland
Passion Lab, 2022
Gyllene Hjulet – Nominated
Visit Småland – Hemma i Småland
Passion Lab, 2022
Exhibited at Hälsinglands Museum
Stop Female Death in Advertising
2013
Exhibited at Hälsinglands Museum
Stop Female Death in Advertising
2013
National media cover
SVT Nyheter, Sveriges Radio, Resumé, Expressen – Allt om Resor
Visit Småland – Hemma i Småland
2021
National media cover
Visit Småland – Hemma i Småland
2021
International & national media coverage
Vogue Spain, BUST, DN, SVT, Resumé, Dagens Media, P3 Stil, SVT Debatt
Stop Female Death in Advertising
2013
International & national media coverage
Stop Female Death in Advertising
2013