Femme de la Femme
Category
Founder & Creative
Year
What began as a series of statement t-shirts I made for pure fun evolved into a full brand including e-commerce, live events, editorial content and strategic collaborations.
My Role
Founder & Creative Director
Art Director
Brand Designer
Product Designer
Copywriter
Challange & Solution
Femme de la Femme
I started Femme de la Femme as a self-initiated creative project and testing ground for holistic art direction. The project allowed me to build and lead a brand from scratch, spanning brand identity, product design, content creation, events and partnerships, with full creative ownership.
Product & E-commerce
A collection of feminist statement t-shirts, tote bags and hoodies featuring original illustrations and typography, where I developed the complete brand identity, including brand name, logotype, visual language and tone of voice. The collectiond was launched on the website including the e-commerce and manifesto.
Editorial Content & Collab – Grounded x Femme
Collaborated with Grounded Factory on an editorial content series highlighting female entrepreneurs. I art directed the photography, conducted and edited interviews and shaped the storytelling to position the brand beyond product, focusing on values, sustainability, female-led creativity and representation.
Live Experience
A large-scale feminist event bringing together artists, musicians and the community. I curated the full experience, from venue selection and artist booking to spatial design and brand activation.
